Project Details

Client

Meridian Digital

Location

London, UK

Engagement

White-label content production + SEO

Duration

12 months (ongoing)

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Agencies

Strategic Content Scaling & SEO Delivery

White-label content partnership that let a London agency take on 40% more client work

Client names are fictional. An anonymity clause applies to all engagements on request.

The Situation

Meridian Digital, a boutique performance marketing agency, had built a strong reputation for paid media but kept fielding requests from clients for content marketing and SEO services they didn't have the team to deliver. They'd tried bringing on content freelancers but the quality was inconsistent and the management overhead was significant. Their account managers were spending more time editing than running campaigns. Two client accounts were at risk of churning because content delivery had stalled.

What We Did

We came in as a silent execution partner. Entirely white-label, operating under Meridian's brand, communicating through their account management layer without direct client contact. We ran a structured onboarding to understand each client's voice, competitive position, and content goals. Within two weeks, we were producing client-ready content without a review round from Meridian's team. The initial scope covered three retainer clients: a UK fintech, a B2B SaaS company, and a professional services firm. For each, we delivered monthly content calendars, long-form articles, SEO optimisation, and supporting short-form content for their social channels. All briefed, produced, and delivered within Meridian's existing project management workflows. Within six weeks, Meridian's account managers had stopped editing our work before it went to clients. Within three months, they'd sold the content service to four additional clients on the strength of the results they were showing.

Silent white-label onboarding
Content production for three retainer clients
Zero-edit delivery achieved by month two
Four additional clients sold into the content service

Results

Meridian built an entirely new service line without hiring anyone. Their content clients now generate some of their highest-margin revenue.

40%

increase in content client revenue

0 rounds

average edits per deliverable after month 2

at-risk clients retained; both renewed annual contracts

The Outcome

Meridian now positions content marketing and SEO as a service offering, a line of business they'd previously avoided. Their content client revenue grew by 40% over the first 12 months of the partnership.

“

Finding a white-label partner who produces to agency standard is genuinely hard. Most of what we tried needed more management than doing it in-house. Adah understood the dynamic from day one. They know how agencies work, they know what client-ready looks like, and they just deliver. We've built an entire service line on the back of this partnership.

— Managing Director, Meridian Digital

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