Strategy Services / Fractional CMO
Senior marketing leadership,
without the full-time cost
The strategic foundation every channel, campaign, and content decision builds on. Positioning, channel strategy, a 90-day roadmap, and ongoing direction from someone who treats your business as their own.
Average annual cost of a full-time CMO, before benefits or a team
Of well-formed marketing strategies fail at the execution stage
Average revenue growth for companies working with a fractional CMO
Most businesses are running on strategy built for a different internet
The channels, algorithms, and buying behaviors that defined digital marketing five years ago have shifted materially. AI has changed how audiences find brands, how content surfaces, and where purchase decisions begin.
What most growing businesses cannot easily access is someone senior enough to understand that shift, strategic enough to build a coherent response to it, and close enough to the execution to make sure it actually happens.
Most fractional CMOs provide strategy and leave. The client is handed a roadmap and left to find, brief, and coordinate separate execution. At Adah, the same person who builds the strategy can direct its execution, with access to the full execution layer when needed.
The full strategic layer, built around your business
Every Fractional CMO engagement covers the same core scope: where you are, where you need to be, and exactly how to get there.
Discovery session
A 90-minute session covering business objectives, competitive context, current marketing activity, and team capabilities.
Positioning and messaging
What your brand stands for, for whom, and why it wins. The reference point for every channel decision that follows.
Channel strategy
Where to invest effort, in what sequence, and why, based on your ICP and the visibility landscape as it stands today.
90-day roadmap
Prioritized activities with owners, timelines, and success metrics, delivered within 2 to 3 weeks of your discovery session.
Ongoing strategic direction
Review of all execution output against strategy, on a fortnightly or monthly basis depending on your engagement tier.
Quarterly strategy refresh
The roadmap, channel mix, and priorities are revisited every quarter based on performance data, not left static.
Client team call attendance
Attendance at internal team calls as needed, keeping the strategy connected to how your business actually operates.
Access to the execution layer
The same person directing strategy can also direct delivery, with direct access to Adah's complete execution services.
From discovery call to a working roadmap
A clear, sequenced process from the first conversation to ongoing strategic direction.
Discovery call
A 30-minute, no-pitch conversation about where you are, what you're trying to do, and what's getting in the way.
Onboarding session
A 90-minute deep dive into your business objectives, competitive context, current marketing, and team capabilities.
Strategy and roadmap
Your positioning, channel strategy, and 90-day execution roadmap, delivered within 2 to 3 weeks.
Ongoing direction
Fortnightly or monthly strategic reviews, quarterly refreshes, and oversight of everything that ships.
Who this is and is not right for
Clarity here saves everyone time. This is a deliberately specific service, and it isn't the right fit for every business.
This is right for you if
- ✓You are a founder or CEO making most of the marketing decisions yourself and need that to change.
- ✓You have budget for execution but no senior person setting the strategic direction behind it.
- ✓You have tried agencies and found the work was technically fine but commercially directionless.
- ✓You want one person accountable for your marketing results, not a vendor stack to manage.
- ✓You are at a growth inflection and need marketing that compounds, not fills a calendar.
This is not right for you if
- ✗You already have a capable marketing director and need execution resources only.
- ✗You want someone to implement a strategy you have already fully defined.
- ✗You need help with HR, recruitment, financial modeling, investor relations, legal or compliance advisory, or sales and CRM strategy. These fall outside this service.
- ✗You are looking for a one-off project or audit with no ongoing strategic relationship.
What changes when strategy is handled properly
The goal is not a strategy document. It is a business with clearer positioning, better-performing channels, and marketing that compounds over time.
A coherent brand presence across channels
Every channel says the same thing, in the right way for that platform, with a consistent point of view that builds recognition and trust over time.
Marketing activity tied to business goals
No vanity metrics. Every decision connects back to pipeline, revenue, or measurable audience growth. You know what you are spending on and why.
Visibility in the places your buyers actually are
A channel strategy built for the current environment: traditional search, AI-driven discovery, and the social platforms relevant to your ICP.
Less time spent managing marketing
You review, approve, and give feedback. Adah handles the rest. The founder is not the default project manager for every marketing decision.
How to get started
Fractional CMO can be included in any tier (if chosen as the Strategy layer), with the scope and cadence scaling as you move up. A standalone engagement is also available for businesses that need an initial strategy and roadmap before committing to a retainer.
Foundations
- Strategy session + 90-day roadmap
- 2 long-form content pieces
- Social media management (2 platforms, 12 posts)
- Quarterly emerging channel review
- Monthly performance report
- 48-hour response SLA (business days)
Growth
- Everything in Foundations with higher limits
- SEO keyword strategy + 2 optimized pieces
- Email marketing (2 campaigns)
- Design support
- Brand monitoring and competitor tracking
- 48-hour response SLA (business days)
Partner
- Everything in Growth with higher limits
- Paid media, CRO, AEO/GEO, and other execution services
- AI presence analysis
- Affiliate marketing
- Branding
- Web development
- 24-hour response SLA (business days)
Just need an initial strategy and roadmap?
A standalone Fractional CMO Sprint starts from $2,500.
Frequently asked questions
Ready to find out if this is the right fit?
The discovery call is 30 minutes. There will be no pitch. We listen to where you are, what you are trying to do, and what is getting in the way. If Adah is the right fit, you will know by the end of it.
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