EXECUTION SERVICES / EMAIL
Every send has a goal, a segment, and a measurable outcome
Campaign strategy, copywriting, list segmentation, and automation sequences that turn email into a retention and conversion channel, not a broadcast list nobody opens.
Average return for every $1 spent on email, the highest-returning digital channel
Of consumers say marketing emails influence their purchase decisions
Of email opens now happen on mobile devices
Email lists don't matter if you don't have flows to use it for
Plenty of businesses have a list and a platform and still send emails the same way they post on social: on a vague cadence, to everyone at once, with no defined goal for the send beyond staying top of mind. Open rates decline, unsubscribes tick up, and nobody adjusts the approach because there was never really a strategy to begin with.
Segmentation, when it exists at all, is usually an afterthought rather than a foundation. The result is the same message going to a brand-new subscriber and a five-year customer, neither of whom is well served by it.
Email at Adah starts with a strategy session that defines goals, segments, and cadence before a single send goes out. Every campaign and automation sequence has a defined audience and a defined job to do.
A complete email program from strategy to automation
Every email engagement covers campaign production, list management, and the automation that runs without manual sends.
Email strategy session
At onboarding, covering goals, audience segments, send cadence, and automation priorities.
Copywriting
For your agreed volume of campaigns per month.
Subject line and preview text
For every send, including A/B test variants where volume supports testing.
List segmentation
Recommendations and implementation within your email platform.
Template management
Applying agreed templates within your platform.
Send scheduling and platform management
Handled end to end.
Monthly email performance report
Open rate, click-through rate, unsubscribes, and revenue attribution where available.
One automation sequence per quarter
Included at Growth and Partner tiers, such as welcome, nurture, or re-engagement.
From strategy session to ongoing campaigns
A clear, sequenced process from the first conversation to a finished plan.
Strategy session
Goals, segments, cadence, and automation priorities defined at onboarding.
Campaign drafts
Delivered 7 business days before each agreed send date for your approval.
Send and report
Scheduling handled within your platform, with monthly performance reporting.
Automation build
One sequence per quarter at Growth and Partner tiers, drafted within 10 business days of brief approval.
Who this is and is not right for
Clarity here saves everyone time. This is a deliberately specific service, and it is not the right fit for every business.
This is right for you if
- ✓You have an existing email platform, or are open to one being recommended and configured at onboarding.
- ✓You can provide editor-level access to your email platform.
- ✓You can confirm legal consent for your list is compliant, since that remains your responsibility.
- ✓You want every send to have a defined audience and a defined goal.
This is not right for you if
- ✗You need custom HTML email template design or development. Existing templates are used by default. Custom design is available separately.
- ✗You need list building or lead generation strategy. That is supported through our content and SEO services.
- ✗You need SMS or push notification campaigns included.
- ✗You need legal compliance review of your list acquisition practices. That remains your responsibility.
What changes when every send has a job
The goal is not more emails. It is a list that opens what you send because it was actually built for them.
Sends that match the segment receiving them
A new subscriber and a loyal customer no longer get the identical message.
Automation that works while you are not watching
Welcome, nurture, or re-engagement sequences running without a manual send.
Performance you can actually attribute
Revenue attribution reported where available, not just opens and clicks.
A list that stays healthier over time
Segmentation and cadence built to reduce unsubscribes, not just chase open rate.
How to get started
Email is included from the Growth tier, with enhanced volume and automation at Partner.
Foundations
- Strategy session + 90-day roadmap
- 2 long-form content pieces
- Social media management (2 platforms, 12 posts)
- Quarterly emerging channel review
- Monthly performance report
- 48-hour response SLA (business days)
Growth
- Everything in Foundations with higher limits
- SEO keyword strategy + 2 optimized pieces
- Email marketing (2 campaigns)
- Design support
- Brand monitoring and competitor tracking
- 48-hour response SLA (business days)
Partner
- Everything in Growth with higher limits
- Paid media, CRO, AEO/GEO, and other execution services
- AI presence analysis
- Affiliate marketing
- Branding
- Web development
- 24-hour response SLA (business days)
Just need email as a standalone service?
This starts from $1,200 per month for up to 2 campaigns, including copywriting, scheduling, and reporting.
What people ask before they book a call
Ready for email that earns the open?
The discovery call is 30 minutes. There will be no pitch. We listen to where you are, what you are trying to do, and what is getting in the way. If Adah is the right fit, you will know by the end of it.
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Lifecycle marketing
Customer journey strategy from first touch through retention and expansion.
Design
Social assets, email templates, ad creative, and presentation design briefed to your strategy.
Marketing analytics
Reporting tied to business outcomes, not impressions and clicks.
Content
Long and short-form content written to your brand voice, reviewed before it ships.