EXECUTION SERVICES / MARKETING ANALYTICS
Reports that explain why, not just what happened
Dashboard setup, performance tracking, attribution modeling, and monthly reporting tied to agreed business KPIs. No vanity metrics. Every report connects activity to outcomes and recommends what to adjust.
Of businesses cannot accurately prove marketing ROI across channels
Of credit misallocated by last-click attribution, the model most businesses still rely on
Of organizations have reached real maturity in marketing measurement
Most reporting tells you what happened, not what to do about it
A typical marketing report is a wall of numbers: impressions, reach, clicks, sessions, all moving up or down without much explanation of why, or what to change as a result. It documents the past month accurately and offers nothing about the next one.
Vanity metrics make this worse. A reach number that looks impressive but has no connection to revenue, pipeline, or any other business outcome is not useful information. It is just a number that feels good to report.
Marketing analytics at Adah is treated as a strategic deliverable, not an administrative one. Every report is tied to agreed business KPIs and ends with a specific recommendation for what to adjust next.
Reporting built around business outcomes, not activity
Every analytics engagement covers setup, tracking, and the recurring reporting that connects marketing to what your business actually cares about.
Dashboard setup
Built around your agreed business KPIs, not a generic template.
Performance tracking
Across every active channel, consolidated into a single view.
Attribution modeling
Connecting marketing activity to business outcomes, not just channel-level metrics.
Monthly reporting
Delivered against your agreed KPIs, with no vanity metrics included by default.
Strategic commentary
Explaining why results moved the way they did, and what to adjust next.
From dashboard setup to monthly strategic reporting
A clear, sequenced process from the first conversation to a finished plan.
KPI alignment
Business KPIs agreed at onboarding, so reporting reflects what actually matters to your business.
Dashboard setup
Built to track those KPIs across every active marketing channel.
Attribution modeling
Connecting activity across channels to the outcomes those KPIs represent.
Monthly reporting
Delivered with strategic commentary and a specific recommendation for the next cycle.
Who this is and is not right for
Clarity here saves everyone time. This is a deliberately specific service, and it is not the right fit for every business.
This is right for you if
- ✓You want reporting tied to specific business KPIs, agreed in advance, not a generic dashboard template.
- ✓You are running active campaigns or channels worth tracking and attributing properly.
- ✓You want every report to end with a recommendation, not just a summary of numbers.
- ✓You are already working with Adah on execution across one or more channels.
This is not right for you if
- ✗You want a one-time dashboard build with no ongoing reporting relationship. This service is built around recurring monthly reporting.
- ✗You are not running any active marketing channels yet. Analytics needs activity to report on.
- ✗You need custom data engineering or a bespoke business intelligence build outside standard marketing dashboards.
- ✗You have not agreed on which business KPIs actually matter. That alignment needs to happen before reporting can be useful.
What changes when reports tell you what to do next
The goal is not a dashboard. It is monthly clarity on what is working, what is not, and what to change because of it.
Every number tied to a business outcome
No vanity metrics; every report connects to agreed KPIs that actually matter.
A clear answer on why results moved
Strategic commentary explains the cause behind the numbers, not just the numbers themselves.
A specific recommendation every month
Reports end with what to adjust next, not just a summary of the past month.
Attribution across channels, not in silos
A consolidated view of what activity is actually driving outcomes, across every channel at once.
How to get started
Marketing analytics is included in every retainer tier, with depth scaling as you move up.
Foundations
- Strategy session + 90-day roadmap
- 2 long-form content pieces
- Social media management (2 platforms, 12 posts)
- Quarterly emerging channel review
- Monthly performance report
- 48-hour response SLA (business days)
Growth
- Everything in Foundations with higher limits
- SEO keyword strategy + 2 optimized pieces
- Email marketing (2 campaigns)
- Design support
- Brand monitoring and competitor tracking
- 48-hour response SLA (business days)
Partner
- Everything in Growth with higher limits
- Paid media, CRO, AEO/GEO, and other execution services
- AI presence analysis
- Affiliate marketing
- Branding
- Web development
- 24-hour response SLA (business days)
Just need analytics on its own?
Marketing analytics is included in every retainer tier and is not typically sold standalone. A standalone engagement is possible if requested, priced on a 1:1 basis.
What people ask before they book a call
Ready for reports that actually tell you what to do next?
The discovery call is 30 minutes. There will be no pitch. We listen to where you are, what you are trying to do, and what is getting in the way. If Adah is the right fit, you will know by the end of it.
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