EXECUTION SERVICES / SOCIAL MEDIA
Post with strategic intent, not just to fill a calendar
Platform strategy, content calendar, copywriting, scheduling, and community engagement across LinkedIn, Instagram, X, Facebook, TikTok, Threads, and beyond. Built around your audience, not a posting convention.
Average organic reach of a brand's own followers on Facebook today
Average ROI for social media marketing across most industries
Of users say they'll buy from a competitor if a brand doesn't respond on social
Posting consistently is not the same as posting with intent
Plenty of brands post on a reliable schedule and still cannot explain what any individual post is supposed to accomplish. The cadence exists because consistency is supposed to matter, not because each post is serving a defined role for a defined audience.
The result is a feed that looks active and produces little: engagement that does not convert, a following that does not grow, and a platform mix chosen by convention rather than by where the audience actually is.
Social media at Adah starts with platform strategy, not a content calendar. Which platforms matter, what role each one plays, and what success looks like are decided first. The calendar, copy, and engagement work follow from that.
A complete social program from strategy to community engagement
Every social media engagement covers platform strategy, production, and the ongoing engagement that builds real relationships.
Platform strategy
Which platforms to prioritize, what role each plays, and what success looks like.
Monthly content calendar
Delivered in advance for your approval.
Copywriting and caption drafting
For all approved posts.
Hashtag research and strategy
Per platform.
Content scheduling
Via your agreed scheduling tool, such as Buffer or Sprout Social.
Monthly social performance report
Reach, engagement, follower growth, and top-performing content.
Community management
Responding to comments and direct messages within your agreed response window.
Platform coverage
Number of platforms covered, scaling by retainer tier.
From calendar approval to live engagement
A clear, sequenced process from the first conversation to a finished plan.
Platform strategy
Established at onboarding: which platforms, what role each one plays, and what success looks like.
Monthly calendar
Delivered by the 15th of the prior month, with copy and hashtag strategy attached.
Scheduling
Posts scheduled within 2 business days of your approval.
Community management
Comments and direct messages responded to within your agreed SLA, with monthly performance reporting (Growth tier onwards or a standalone service).
Who this is and is not right for
Clarity here saves everyone time. This is a deliberately specific service, and it is not the right fit for every business.
This is right for you if
- ✓You want a platform strategy behind the calendar, not just a higher posting frequency.
- ✓You can grant scheduling tool or admin access to your social accounts at onboarding.
- ✓You can provide campaign briefs or promotions at least 10 business days before intended publish dates.
- ✓You have a clear escalation path for messages that need a direct brand response.
This is not right for you if
- ✗You need paid social advertising included. That is available separately.
- ✗You need custom graphic design or visual asset creation. (Stock imagery sourcing is included; custom design is available separately.)
- ✗You need video production or editing.
- ✗You need crisis communications or reputation management support.
What changes when posting has a strategy behind it
The goal is not a fuller calendar. It is a social presence that builds toward something specific, on the platforms where your audience actually is.
A platform mix chosen on purpose
Each platform earns its place based on your audience and goals, not convention.
Content with a defined role
Every post tied to your platform strategy, not filling a slot in a calendar.
Engagement that gets handled, not missed
Comments and messages answered within an agreed window, with a clear escalation path.
Reporting tied to what actually matters
Reach, engagement, and follower growth reported against the goals set at onboarding.
How to get started
Social media is included in every retainer tier, with platform coverage expanding as you move up.
Foundations
- Strategy session + 90-day roadmap
- 2 long-form content pieces
- Social media management (2 platforms, 12 posts)
- Quarterly emerging channel review
- Monthly performance report
- 48-hour response SLA (business days)
Growth
- Everything in Foundations with higher limits
- SEO keyword strategy + 2 optimized pieces
- Email marketing (2 campaigns)
- Design support
- Brand monitoring and competitor tracking
- 48-hour response SLA (business days)
Partner
- Everything in Growth with higher limits
- Paid media, CRO, AEO/GEO, and other execution services
- AI presence analysis
- Affiliate marketing
- Branding
- Web development
- 24-hour response SLA (business days)
Need coverage on an additional platform?
Each platform beyond your retainer's included count starts from $300 per month.
What people ask before they book a call
Ready for social media built on strategy, not habit?
The discovery call is 30 minutes. There will be no pitch. We listen to where you are, what you are trying to do, and what is getting in the way. If Adah is the right fit, you will know by the end of it.
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