Question 1

Why is there a 3-month minimum commitment?

Accepted Answer

Marketing compounds. The first month is onboarding, strategy alignment, and building the foundation. Month two is execution and early data. Month three is where patterns start to emerge and the work starts to pull. Three months is the minimum window for the engagement to demonstrate what it is actually doing. Shorter commitments tend to produce short-term thinking on both sides, and that is not what we are here to do.

Question 2

What strategy is implemented in the retainer tiers?

Accepted Answer

Every retainer includes a strategy layer built around one of our named strategy services, things like demand generation, ABM, or lifecycle marketing. If you already know which one fits your business, tell us at onboarding and we'll build around it. If you're not sure, that's normal too. We'll recommend the right fit during your discovery call based on where your business is and what you're trying to achieve. On Foundations and Growth, that strategy service is fixed once chosen. On Partner, there's no ceiling. You can combine more than one strategy service, and execution scope is fully customizable to match.

Question 3

Can I change tiers after I start?

Accepted Answer

Yes. Tier changes are accommodated at the end of a billing period with 30 days' notice. Most clients who change tiers move up, typically from Foundations to Growth once the initial channel foundation is established and they are ready to expand scope. Scope changes within a tier go through a documented change request process.

Question 4

What does "scope defined at onboarding" mean for the Partner tier?

Accepted Answer

Partner tier pricing starts from $7,500 and scales based on the channels you are active on, the volume of content and assets required, and the strategic complexity of the engagement. The floor qualifies the minimum scope. Before any contract is signed, we scope the engagement together in a discovery call, document exactly what is included each month, and agree on the price. There are no surprises after you start.

Question 5

Do you work with clients outside the US?

Accepted Answer

Yes. We work with clients across the United States, United Kingdom, and Australia. Pricing shown here is in USD. GBP and AUD equivalents are available on request and adjusted to reflect local market rates.

Question 6

What does onboarding look like?

Accepted Answer

It depends on the engagement, but typically, weeks one and two after contract signing involve an onboarding questionnaire, brand and audience deep-dive session, access to your tools and assets, and strategy alignment. This is where we agree on what success looks like, which channels we are prioritizing, and what the first 90 days will look like. Execution begins in week three. You will know exactly what is happening, when, and why before anything goes live.

Question 7

How does the Strategy Sprint credit work?

Accepted Answer

If you complete a Strategy Sprint and move to a retainer within 60 days of delivery, $500 is credited against your first retainer month. The Sprint is not a trial or a sales mechanism: it is a full, standalone deliverable. The credit exists because clients who start with a Sprint and then move to a retainer are some of the best-aligned engagements we have, and it reflects that.

Question 8

Are there any hidden fees?

Accepted Answer

No. The retainer fee covers everything described in your tier's inclusions. The only costs outside the retainer are: your own platform subscriptions (email platform, scheduling tools, ad accounts), and ad spend for paid media (always client-funded and client-controlled). Scope changes are managed through a change request process with pricing confirmed before anything is added.

Services	Foundations$3,000/mo	Growth$5,000/mo	PartnerFrom $7,500/mo
Marketing strategy	Strategy session at onboarding. Channel and audience alignment. 90-day priority roadmap, built around one strategy service (chosen by you, or recommended by us at your discovery call).	Full marketing strategy at onboarding, built around one strategy service (chosen by you, or recommended by us at your discovery call). Monthly 30-min video strategic review. Ongoing review of all execution output against strategy.	Full strategy at onboarding, built around one or more strategy services combined to match your business (no ceiling on how many). Fortnightly 45-min strategic sessions. Quarterly strategy review and refresh. Attendance at client team calls as needed.
Content production	2 long-form pieces per month. One round of revisions per piece.	4 long-form pieces per month. Short-form content for email and social included. One round of revisions per piece.	Volume defined at onboarding. All formats.
Social media	Up to 2 platforms. 12 posts per month. Copywriting, scheduling. Monthly content calendar delivered for approval.	Up to 3 platforms. 16 posts per month. Copywriting, scheduling, light community management, and monitoring.	Up to 5 platforms. Volume defined at onboarding. Full copywriting, scheduling, community engagement, and monitoring.
Marketing analytics	Monthly performance report covering agreed KPIs, delivered in the first 5 business days of each month.	Full monthly report across all active channels with strategic commentary and next-month priorities. Brand mention and competitor tracking via your tool of choice. Monthly summary included in report. Quarterly business review.	Full monthly report, brand mention, and competitor tracking. Quarterly business review with next-quarter strategy recommendations. Annual year-on-year analysis.
Emerging channels	Quarterly landscape review. Proactive recommendations when a new channel reaches relevance for your audience.	Quarterly landscape review with proactive recommendations and test activation for relevant new channels.	Quarterly landscape review. Proactive recommendations. Minor test activations within scope.
SEO	(Available as an add-on)	Keyword research and strategy at onboarding. 2 SEO-optimized content pieces per month. Monthly ranking report.	Full SEO content program. Quarterly keyword strategy refresh.
AEO / GEO	(Available as an add-on)	Quarterly review of AI search visibility. Recommendations included. Optimization integrated into SEO content.	Active AEO/GEO optimization. Monthly AI search visibility tracking across ChatGPT, Gemini, and Perplexity.
Email marketing	(Available as an add-on)	Up to 2 campaigns per month. Subject line A/B variants. One automation sequence per quarter (welcome, nurture, or re-engagement).	Volume defined at onboarding. Full automation setup and management across the lifecycle.
Design	(Available as an add-on)	Custom social assets and email templates. Stock imagery sourcing for content included.	Full-service asset production across all active channels. Volume defined at onboarding.
Branding	(Available as an add-on)	(Available as an add-on)	Brand guidelines and asset development in collaboration with specialist designer.
Paid media	(Available as an add-on)	(Available as an add-on)	Campaign management across Meta and one additional platform. Weekly optimization cycles.
CRO	(Available as an add-on)	(Available as an add-on)	Monthly audit cycle across active conversion points. A/B test planning and copy variants.
Affiliate marketing	(Available as an add-on)	(Available as an add-on)	Program setup and management for up to 20 active affiliates.
Web development	(Available as an add-on)	(Available as an add-on)	Landing pages and website content updates. Developer fees additional.
Response SLA	48 hours, within business days	48 hours, within business days	24 hours, within business days

Pricing

Straightforward pricing. No surprises.

RETAINERS

Start where you are. Scale when you're ready.

Foundations

Growth

Partner

WHAT’S INCLUDED

Full inclusion detail by tier

Marketing strategy

Content production

Social media

Marketing analytics

Emerging channels

SEO

AEO / GEO

Email marketing

Design

BrandingADD-ON ONLY

Paid mediaADD-ON ONLY

CROADD-ON ONLY

Affiliate marketingADD-ON ONLY

Web developmentADD-ON ONLY

Response SLA

Not ready for a retainer? Start here.

STRATEGY SERVICES AVAILABLE AS A SPRINT

ADD-ONS

Extend any retainer, or engage standalone

Paid media

Email marketing

SEO

Affiliate marketing

Conversion rate optimization

Design

Branding

Web development

Additional social platform

Additional long-form content

Frequently asked questions