STRATEGY SERVICES / AI MARKETING
A strategy for how AI decides who gets found
AI search platforms find, summarize, and recommend brands during the buying process. Get an audit of where you stand today and a practical playbook for closing the gap.
Of executives say their teams have been left to figure out the AI shift on their own
Of searches are now resolved without a single click to a website
Of consumers now use AI-powered platforms as their primary research tool
Most businesses have no idea what AI search says about them
Search has not disappeared. It has been rebuilt. ChatGPT, Gemini, Perplexity, and Google's AI Overviews now answer questions that used to send a click to a website. A growing share of buying research happens inside those answers rather than on the pages they used to point to.
Most businesses have not checked what those platforms say about them, because there has not been a clear way to check and no one inside the business owns the question. The result is a brand that may be invisible, miscast, or absent at exactly the point a buyer is forming an opinion, with no one aware it is happening.
At Adah, this starts with an audit, not a workshop. You get a clear picture of where you stand in AI search today, a content trust assessment against the standards these platforms actually reward, and a playbook built on what is observed to work now, not theory about what AI might do next.
Where you stand in AI search, and exactly what to do about it
Every AI marketing engagement is built around a single outcome: a clear, current picture of your AI search visibility and a specific plan for improving it.
Onboarding session
A 90-minute session covering current digital presence, AI search visibility, content approach, and AI tool usage.
AI search audit
How your business currently appears, or does not appear, in ChatGPT, Gemini, Perplexity, and Google AI Overviews.
Content trust assessment
A review of your existing content against consumer trust signals and AI-era quality standards.
AI tool stack review
An assessment of your current or prospective AI tools against your content goals and quality standards.
Visibility gap analysis
Where AI platforms are and are not surfacing your business, and why.
Strategic recommendations
Prioritized actions across AI search visibility, content approach, tooling, and measurement.
AI marketing playbook
Practical guidance covering what to do, what to avoid, and how to use AI tools without eroding audience trust.
Measurement framework
The KPIs that matter for AI-era visibility, including your approach to GEO and AEO tracking.
Post-delivery advisory session
A 60-minute session after delivery, focused on implementation planning.
From discovery call to a working playbook in two weeks
A clear, sequenced process from the first conversation to a finished plan.
Discovery call
A 30-minute, no-pitch conversation about where you are, what you are trying to do, and what is getting in the way.
Onboarding session
A 90-minute deep dive into your current digital presence, AI search visibility, content approach, and AI tool usage.
Audit and assessment
Your AI search audit, content trust assessment, and tool stack review, completed in the first week.
Playbook and advisory session
Your strategic recommendations, AI marketing playbook, and measurement framework, delivered in the second week, followed by a 60-minute advisory session.
Who this is and is not right for
Clarity here saves everyone time. This is a deliberately specific service, and it is not the right fit for every business.
This is right for you if
- ✓You do not know whether your brand shows up when buyers ask ChatGPT, Gemini, or Perplexity for a recommendation.
- ✓You have been told you need an AI strategy, but no one has translated that into specific, actionable steps.
- ✓AI search has become one more thing nobody on your team owns, on top of everything else.
- ✓You want a practical playbook you can act on immediately, not a slide deck explaining what AI is.
- ✓You are already working with Adah on strategy or execution and want AI visibility built into the plan.
This is not right for you if
- ✗You need someone to implement schema markup or other technical changes. This is advisory; implementation sits with your developer.
- ✗You need content produced against the recommendations. That is covered separately under content or AEO/GEO execution.
- ✗You want ongoing, day-to-day management of your AI tools.
- ✗You have not yet defined your core positioning or ideal customer profile. (Brand consulting) or a (Fractional CMO) engagement is the better starting point.
What changes when you know where you stand
The goal is not an audit you file away. It is a business that knows where it stands in AI search and exactly what to do next.
Visibility in the places buyers look first
AI platforms surfacing your brand in the answers buyers see, not just in traditional search rankings further down the page.
A playbook your team can act on immediately
Specific guidance on what to do and what to avoid, not a theoretical explanation of how AI search works.
Content that builds trust instead of eroding it
A clear view of which content earns confidence with both AI platforms and the people reading what they surface.
A measurement framework that tracks what matters
No vanity metrics. A defined approach to tracking AI-era visibility as the platforms continue to change.
How to get started
AI marketing is included at the Partner tier, or you can book it as a standalone project below.
Foundations
- Strategy session + 90-day roadmap
- 2 long-form content pieces
- Social media management (2 platforms, 12 posts)
- Quarterly emerging channel review
- Monthly performance report
- 48-hour response SLA (business days)
Growth
- Everything in Foundations with higher limits
- SEO keyword strategy + 2 optimized pieces
- Email marketing (2 campaigns)
- Design support
- Brand monitoring and competitor tracking
- 48-hour response SLA (business days)
Partner
- Everything in Growth with higher limits
- Paid media, CRO, AEO/GEO, and other execution services
- AI presence analysis
- Affiliate marketing
- Branding
- Web development
- 24-hour response SLA (business days)
Just need an AI marketing strategy?
This starts from $1,500 as a standalone project.
What people ask before they book a call
Ready to find out where you stand in AI search?
The discovery call is 30 minutes. There will be no pitch. We listen to where you are, what you are trying to do, and what is getting in the way. If Adah is the right fit, you will know by the end of it.
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AEO / GEO
Visibility in AI-generated results across ChatGPT, Gemini, Perplexity, and beyond.
SEO
Keyword strategy, optimized content, and on-page improvements that build organic visibility.
Brand consulting
Positioning, messaging, and voice documentation that works across every channel.
Fractional CMO
Senior marketing leadership, without the full-time cost.