EXECUTION SERVICES / SEO
Organic visibility built on expertise, not over-optimization
Keyword research, SEO-optimized content, on-page recommendations, and content gap analysis. Built for sustainable visibility in search engines, not short-term ranking manipulation.
Of all website traffic comes from organic search, more than any other channel
Average click-through rate for the number-one organic Google result
Of users never scroll past the first page of Google results
Most SEO chases rankings instead of building something durable
Plenty of SEO work is built to game the algorithm of the day: stuffed keywords, thin content optimized for a search term rather than a reader, and a ranking that evaporates the moment the algorithm changes. It produces short-term movement and no durable asset.
The other common failure is treating SEO as a one-time project: a keyword list delivered once, applied inconsistently, and never revisited as competitors and search behavior shift underneath it.
SEO at Adah is built around content that demonstrates genuine expertise, with keyword strategy refreshed quarterly and every piece tied to a topic cluster that compounds over time, not a single search term chased in isolation.
A complete program for sustainable organic visibility
Every SEO engagement covers research, content, and the on-page recommendations that turn visibility into traffic.
Keyword research
Primary and secondary keyword identification by topic cluster, delivered at onboarding and updated quarterly.
Content gap analysis
Topics you are not ranking for that competitors are, prioritized by commercial relevance.
SEO-optimized content production
Articles and pages written to target agreed keyword clusters, with volume per retainer tier.
On-page optimization recommendations
Title tags, meta descriptions, heading structure, and internal linking for existing pages.
Schema markup recommendations
For relevant content types.
Monthly SEO performance report
Keyword ranking movements, organic traffic trends, and content performance.
Quarterly keyword review
Refresh and expansion of your keyword strategy based on performance data.
From keyword research to compounding visibility
A clear, sequenced process from the first conversation to a finished plan.
Keyword research
Delivered within the first 2 weeks of onboarding, organized by topic cluster.
Content production
Articles and pages produced on a monthly schedule, aligned with your editorial calendar.
On-page recommendations
Delivered as part of the monthly reporting cycle, for your team or developer to implement.
Quarterly review
Keyword strategy refreshed and expanded based on what the performance data is showing.
Who this is and is not right for
Clarity here saves everyone time. This is a deliberately specific service, and it is not the right fit for every business.
This is right for you if
- ✓You can grant read access to Google Search Console and Google Analytics.
- ✓Your website has a functioning CMS capable of implementing on-page changes.
- ✓Your developer can act on technical recommendations within a reasonable timeframe.
- ✓You understand organic SEO compounds over 3 to 6 months minimum, not weeks.
This is not right for you if
- ✗You need technical SEO implementation, such as site speed or Core Web Vitals fixes. Advisory recommendations are provided. Implementation is your developer's responsibility.
- ✗You need link building or digital PR included.
- ✗You need website development or CMS management. That is available separately.
- ✗You need international SEO or hreflang implementation.
What changes when SEO is built to last
The goal is not a temporary ranking spike. It is organic visibility that compounds because the content underneath it actually deserves to rank.
Visibility that compounds instead of resetting
Content built around topic clusters, not isolated keywords, so authority builds over time.
A clear view of what you are missing
Content gap analysis shows exactly where competitors are capturing traffic you are not.
On-page fundamentals that actually get fixed
Specific, prioritized recommendations your team or developer can act on immediately.
A strategy that adapts with the data
Quarterly keyword reviews mean the approach evolves as performance and competition shift.
How to get started
SEO is included from the Growth tier, with enhanced volume and reporting at Partner.
Foundations
- Strategy session + 90-day roadmap
- 2 long-form content pieces
- Social media management (2 platforms, 12 posts)
- Quarterly emerging channel review
- Monthly performance report
- 48-hour response SLA (business days)
Growth
- Everything in Foundations with higher limits
- SEO keyword strategy + 2 optimized pieces
- Email marketing (2 campaigns)
- Design support
- Brand monitoring and competitor tracking
- 48-hour response SLA (business days)
Partner
- Everything in Growth with higher limits
- Paid media, CRO, AEO/GEO, and other execution services
- AI presence analysis
- Affiliate marketing
- Branding
- Web development
- 24-hour response SLA (business days)
Just need SEO as a standalone program?
This starts from $1,500 per month, including keyword research, monthly optimized content, and on-page recommendations.
What people ask before they book a call
Ready to build visibility that actually compounds?
The discovery call is 30 minutes. There will be no pitch. We listen to where you are, what you are trying to do, and what is getting in the way. If Adah is the right fit, you will know by the end of it.
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