EXECUTION SERVICES / CONVERSION RATE OPTIMIZATION
Fix the leak before you pay for more traffic
Audit and optimization of landing pages, CTAs, user flows, and conversion points. Most businesses have more leverage in what happens after someone arrives than in acquiring more visitors.
Average landing page conversion rate; the top 25% convert at 10% or higher
Average conversion improvement from regular A/B testing
Of marketers actually test regularly, despite the gains testing produces
More traffic does not fix a page that is already leaking
The default response to a flat conversion number is to spend more on acquisition: more ads, more content, more traffic pointed at the same page. If that page is converting poorly, more visitors just means more people leaving without converting, faster.
Most businesses have never had their key pages audited against actual user intent and friction points. Decisions about copy, layout, and calls to action get made on instinct, not evidence, and nobody is testing whether instinct was right.
CRO at Adah starts with an audit, not a guess: a review of your highest-leverage pages against best practices and friction analysis, followed by a prioritized, ranked plan for what to test first.
A complete audit-and-test program for the traffic you already have
Every CRO engagement covers diagnosis, prioritization, and the ongoing test cycle that turns findings into results.
CRO audit
Review of up to 5 key pages or conversion points against best practices, user intent, and friction analysis.
Heatmap and session recording review
Where tools are available or installed.
Funnel analysis and design recommendations
Identifying where users are dropping off and why.
Prioritized recommendations
Ranked by estimated impact and implementation effort.
A/B test plan
Specific test hypotheses for each prioritized recommendation, with success metrics.
Copywriting revisions
For tested pages, with one variant per page included.
Monthly CRO progress report
Test results, conversion rate movements, and next-cycle priorities.
From audit to a running test cycle
A clear, sequenced process from the first conversation to a finished plan.
CRO audit
Delivered within 2 weeks of onboarding, covering your key pages and conversion points.
Prioritization
Recommendations ranked by estimated impact and effort, with a test plan attached to each.
Monthly testing
Tests run, results reviewed, and the next cycle's priorities set every month.
Ongoing reporting
Conversion rate movements and what changed reported each month.
Who this is and is not right for
Clarity here saves everyone time. This is a deliberately specific service, and it is not the right fit for every business.
This is right for you if
- ✓You have existing traffic to test against, ideally a minimum of 1,000 monthly sessions per tested page.
- ✓You or your developer can implement recommended page changes within agreed timelines. (Can be availed as a separate service)
- ✓You can provide access to Google Analytics, a heatmap tool such as Hotjar or Microsoft Clarity, and any existing A/B testing platform.
- ✓You want a prioritized, evidence-based plan rather than another instinct-driven redesign.
This is not right for you if
- ✗You need website development or CMS implementation included. Recommendations are provided for your team or developer to implement. (Can be availed as a separate service)
- ✗You need A/B testing platform setup or a subscription included.
- ✗You need broader UX or interface design work, not focused conversion optimization. (Can be availed as a separate service)
- ✗You need conversion tracking set up from scratch. Advisory is provided. Implementation is your or your developer's responsibility. (Can be availed as a separate service)
What changes when the leak gets fixed first
The goal is not a redesign for its own sake. It is more of the traffic you already have actually converting.
More value from the traffic you already pay for
Conversion improvements compound across every channel sending traffic to the page.
Decisions based on evidence, not instinct
Friction analysis and heatmap review replace guesswork about what is not working.
A prioritized roadmap, not a scattered list
Recommendations ranked by impact and effort, so the highest-leverage fixes happen first.
A test cycle that keeps compounding
Monthly testing means improvements continue rather than stopping after the first audit.
How to get started
CRO is included at the Partner tier, or available as a standalone add-on.
Foundations
- Strategy session + 90-day roadmap
- 2 long-form content pieces
- Social media management (2 platforms, 12 posts)
- Quarterly emerging channel review
- Monthly performance report
- 48-hour response SLA (business days)
Growth
- Everything in Foundations with higher limits
- SEO keyword strategy + 2 optimized pieces
- Email marketing (2 campaigns)
- Design support
- Brand monitoring and competitor tracking
- 48-hour response SLA (business days)
Partner
- Everything in Growth with higher limits
- Paid media, CRO, AEO/GEO, and other execution services
- AI presence analysis
- Affiliate marketing
- Branding
- Web development
- 24-hour response SLA (business days)
Just need CRO as a standalone service?
This starts from $2,000 per month, covering a monthly audit cycle across up to 5 conversion points.
What people ask before they book a call
Ready to convert more of the traffic you already have?
The discovery call is 30 minutes. There will be no pitch. We listen to where you are, what you are trying to do, and what is getting in the way. If Adah is the right fit, you will know by the end of it.
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