EXECUTION SERVICES / WEB DEVELOPMENT
Targeted builds that serve your visibility and conversion goals
Landing page builds, website updates, and CMS-managed content implementation, coordinated with your broader content and SEO strategy. Not a full redesign. The targeted work that keeps your site aligned with your marketing.
Increase in bounce probability as page load time goes from 1 to 3 seconds
Of mobile visitors abandon a site that takes longer than 3 seconds to load
Drop in mobile conversion rate for every additional second of load delay
Marketing strategy stalls when the website cannot keep up
A new campaign launches, new content goes live, and the landing page it points to is still running last year's copy and a conversion flow nobody has reviewed since the original build. The strategy is ready. The website is the bottleneck.
Full website redesigns are slow, expensive, and usually overkill for what is actually needed: a new landing page for a campaign, an updated page to reflect new positioning, or SEO metadata that finally matches the keyword strategy already in place.
Web development at Adah is scoped narrowly and precisely, coordinated with your content and SEO strategy so technical execution actually serves visibility and conversion goals instead of trailing behind them.
Targeted, strategy-aligned development work
Every web development engagement covers the build and update work that keeps your site aligned with active marketing priorities.
Development brief
Objective, functionality requirements, SEO requirements, brand guidelines, and conversion goals.
Developer coordination
Managing a specialist developer against the brief, feedback, and delivery.
Landing page builds
Conversion-focused pages built to support campaigns, lead generation, or product launches.
Website content updates
Implementing approved copy, imagery, and SEO metadata changes across existing pages.
CMS content management
Publishing approved content to your CMS, such as WordPress or Webflow, where included in scope.
Quality review before delivery
Checking against the brief, brand guidelines, and mobile responsiveness.
From development brief to a live, working page
A clear, sequenced process from the first conversation to a finished plan.
Development brief
Objective, functionality, SEO, and conversion goals defined for the build.
Developer coordination
A specialist developer briefed and managed through the build.
Quality review
Checked against the brief, brand guidelines, and mobile responsiveness before delivery.
Delivery
From an approved brief and assets: landing pages delivered in 10 to 15 business days; content updates in 7 to 10 business days; website overhaul or build depends on scope.
Who this is and is not right for
Clarity here saves everyone time. This is a deliberately specific service, and it is not the right fit for every business.
This is right for you if
- ✓You can provide access to your website CMS or hosting environment.
- ✓Your copy, imagery, and brand assets are approved and ready before development begins.
- ✓You can confirm and approve website vision and objectives beforehand.
This is not right for you if
- ✗You need a custom web application or e-commerce platform built.
- ✗You need website hosting, domain management, or SSL handled.
- ✗You need an ongoing website maintenance contract beyond the scope of specific builds and updates.
What changes when the website keeps pace with the strategy
The goal is not a redesign. It is a website that does not become the reason a campaign or a strategy stalls.
Campaigns that have a page ready to land on
Conversion-focused landing pages built and live before a campaign needs them.
Content that actually matches what is live
Approved copy, imagery, and SEO metadata implemented promptly, not stuck in a backlog.
Technical execution that serves the strategy
Development coordinated with your content and SEO priorities, not handled in isolation.
Quality checked before it goes live
Every build reviewed against the brief, brand guidelines, and mobile responsiveness.
How to get started
Web development is included at the Partner tier, or available as a standalone add-on.
Foundations
- Strategy session + 90-day roadmap
- 2 long-form content pieces
- Social media management (2 platforms, 12 posts)
- Quarterly emerging channel review
- Monthly performance report
- 48-hour response SLA (business days)
Growth
- Everything in Foundations with higher limits
- SEO keyword strategy + 2 optimized pieces
- Email marketing (2 campaigns)
- Design support
- Brand monitoring and competitor tracking
- 48-hour response SLA (business days)
Partner
- Everything in Growth with higher limits
- Paid media, CRO, AEO/GEO, and other execution services
- AI presence analysis
- Affiliate marketing
- Branding
- Web development
- 24-hour response SLA (business days)
Just need web development as a standalone service?
This starts from $1,000 per month.
What people ask before they book a call
Ready for a website that keeps pace with your strategy?
The discovery call is 30 minutes. There will be no pitch. We listen to where you are, what you are trying to do, and what is getting in the way. If Adah is the right fit, you will know by the end of it.
You might also be interested in
Conversion rate optimization
Turn the traffic you already have into more leads, more conversions, and more revenue.
SEO
Keyword strategy, optimized content, and on-page improvements that build organic visibility.
Branding
Identity, guidelines, and assets that make your brand coherent across every touchpoint.
Paid media
Campaigns across Meta, LinkedIn, Google, and TikTok managed from brief to optimization.