ABOUT

I’m Angela, your marketing partner.

I believe marketing should be both strategic and human-centered.

So, with a blend of creativity, analytics, and hands-on experience, I help businesses connect with the right audience and truly stand out.

Ready to see what smart marketing can do for you?

Let’s chat →
MY EXPERTISE

I help brands like yours thrive.

SEO & content strategy

I blend creative storytelling with data-driven research to write content that resonates and ranks. Whether it’s a blog post or a multi-page campaign, I focus on the keywords, user intent, and brand voice that will drive engagement.

Copywriting & conversion rate optimization

Strong copy shouldn’t just sound good, it should convert. I write persuasive sales pages, ads, and emails rooted in audience psychology, ensuring every word has a purpose and leads your customers to say “yes.”

Brand messaging & positioning

Your brand’s voice is more than a tagline. I dig deep into your values, audience, and market landscape to fine-tune your messaging. The result? A consistent, authentic identity that stands out in a crowded space.

Market research & audience analysis

Good marketing starts with knowing who you’re talking to. Through competitor audits, keyword analysis, and consumer insights, I help you identify exactly what your audience wants and how to speak their language.

Project & campaign management

Whether it’s coordinating a content calendar or launching a full-scale marketing campaign, I keep things on track. My approach balances creativity with structure, so we hit milestones, stay agile, and deliver results.

Proofreading & editing

No matter how brilliant the idea, errors can kill credibility. I give every piece of copy a final polish—checking grammar, flow, and accuracy—to ensure you’re always putting your best foot forward.

Bring these skills to your business →
EXPERIENCE

Every role sharpened my approach to results-driven marketing.

I’ve worn many hats across multiple industries, from ecommerce to digital media. Each role pushed me to hone my strategy, creativity, and leadership. All this ensures that I can bring tangible impact to any brand I collaborate with.

Threecolts

Content & Social Manager

I lead content and social strategy for a fast-growing ecommerce software company, managing campaigns across multiple channels. From overseeing blog production to developing social content that drives engagement, I turn complex tools into clear, compelling stories that connect with the right audience.

2024 to present

The Word Harbor

Founder & Editorial Director

I launched and grew a multi-niche media website covering career, lifestyle, and trends. From building brand identity to overseeing content strategy, I increased readership and established The Word Harbor as a go-to resource on the internet.

2023 to present

Airtasker

SEO Content Writer

I execute data-driven SEO strategies and write localized cost guides, how-to articles, and more. By aligning keywords with user intent, I help boost organic traffic and deliver high-value content to a global audience.

2024 to present

Truely

Content Lead

I spearheaded the content team of a travel tech startup, shaping SEO-driven strategies to capture global audiences. My work here ranged from blog posts and landing pages to deeper user engagement initiatives and brand positioning.

2023-2024

TrendUp Asia

Content Writer & Copywriter

I built diverse content, from long-form articles to targeted social media ads, for clients in fields like cosmetics, hospitality, and technology. This experience sharpened my flexibility in adapting tone, style, and approach for various industries.

2021-2023

Freelance Writer, Content Strategist & Marketing Consultant

From brand positioning and audience research to campaign planning, my freelance work spans multiple industries. I’ve helped startups and established businesses refine their messaging, improve ROI, and elevate their overall marketing efforts.

2018 to present

Truescope

Social Media Analyst

I monitored and summarized digital media content for Singapore-based clients, providing daily reports and insights. This work sharpened my analytical skills, helping clients adjust their social strategies based on real-time trends.

2019-2020

Livingston Research

Freelance Writer

I balanced tight deadlines with in-depth research to produce academic and professional content. This role taught me the value of meticulous planning and honed my ability to quickly adapt to new topics.

2015-2019

Let’s work together →
Take a look at my CV →

Mission

I’m here to deliver marketing that actually works, grounded in data, shaped by creativity, and always designed to move the needle. Every strategy I build starts with empathy for your audience and ends with measurable, meaningful results.

Vision

I see a future where businesses of all sizes can amplify their unique voices and connect with people in a genuine way. By combining strategic insights with hands-on collaboration, brands can thrive in this evolving digital space.

Core values

  • Clarity & empathy: Marketing should be transparent and speak to real human needs.
  • Data-driven creativity: Numbers guide my decisions, and imagination makes them stand out.
  • Collaboration & respect: Growing together means respecting each other’s ideas and expertise.
  • Continuous improvement: The digital world never stops changing, and neither should we.

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    HOW TO GET STARTED

    Curious about working together?

    Let’s make it happen →
    • 1. Book a call. We’ll discuss your goals, challenges, and what success looks like for your business.
    • 2. Review your custom strategy. I’ll propose a plan tailored to your audience, and once you sign off, we’re good to go.
    • 3. See the impact. With consistent execution and data-driven optimizations, you’ll watch your rankings and revenue climb.