EXECUTION SERVICES / CONTENT
Content written to your voice
Long and short-form articles, blog posts, thought leadership pieces, case studies, white papers, and video scripts. Every piece has a defined purpose, audience, and channel before it goes into production.
More leads generated by content marketing than outbound, at 62% lower cost per lead
Higher ROI for businesses that publish content consistently versus sporadically
More leads generated per piece by B2B content compared to B2C content
Content without a brief is just words on a page
Most businesses that produce content regularly still cannot say, for any given piece, exactly who it is for and what it is supposed to do. The result is a blog that exists because blogs are supposed to exist, not because each post is doing a specific job.
Production without strategic clarity also tends to drift in voice. One piece sounds like the founder, the next sounds like a freelancer who has never read the brand guidelines, and a reader can tell.
At Adah, content production never begins without a documented strategy or approved editorial brief behind it. Every piece is written to your brand voice, researched and source-verified, and reviewed by a human before it reaches you.
Content built against a brief, every time
A complete production process from calendar to delivery, with your voice and your strategy driving every piece.
Brand voice and audience briefing
A session at onboarding to confirm your voice, tone, and target audience for production.
Monthly content calendar
Topics, formats, and target keywords, delivered for your approval before production begins.
Agreed monthly volume
Content pieces produced each month, with volume defined at onboarding.
Research and source verification
For all factual claims made in every piece.
SEO optimization where applicable
Primary keyword, meta title, and meta description included.
Internal linking recommendations
For blog and website content.
One round of revisions
Included per piece.
Delivery in your agreed format
Google Doc, Notion, or CMS draft.
From calendar approval to delivered content
A clear, sequenced process from the first conversation to a finished plan.
Brand voice briefing
A session at onboarding covering your voice, audience, and any must-use references.
Monthly calendar
Delivered by the 25th of the prior month, with topics, formats, and target keywords for your approval.
Production
Each piece researched, written to your voice, and reviewed by a human before delivery.
Revision and delivery
One consolidated round of feedback per piece, delivered in your agreed format on the scheduled date.
Who this is and is not right for
Clarity here saves everyone time. This is a deliberately specific service, and it is not the right fit for every business.
This is right for you if
- ✓You have a content strategy or editorial direction already, or you are building one alongside Adah.
- ✓You want content that sounds consistently like your brand, regardless of who is writing it.
- ✓You can approve a monthly calendar and provide consolidated feedback within 5 business days.
- ✓You want every piece to have a defined purpose, not just a publishing schedule to fill.
This is not right for you if
- ✗You need content strategy or editorial planning built from scratch.
- ✗You need graphic design or image sourcing included. That is available as a separate service.
- ✗You need video or audio production, or translation into other languages.
- ✗You need same-day or rush delivery as a default. Rush delivery is available at an additional rate if capacity permits.
What changes when every piece has a job to do
The goal is not more content. It is content that sounds like you, serves a defined purpose, and never needs explaining after the fact.
A voice readers recognize as yours
Every piece reviewed against your brand voice before it reaches you, regardless of who wrote it.
Content with a defined job
Every piece tied to a purpose, an audience, and a channel before production starts.
Fewer surprises in your inbox
A monthly calendar approved in advance means no piece arrives without you already knowing what it is.
Claims you can stand behind
Research and source verification on every factual statement, not assumptions presented as fact.
How to get started
Content is included in every retainer tier, with volume and format range increasing as you move up.
Foundations
- Strategy session + 90-day roadmap
- 2 long-form content pieces
- Social media management (2 platforms, 12 posts)
- Quarterly emerging channel review
- Monthly performance report
- 48-hour response SLA (business days)
Growth
- Everything in Foundations with higher limits
- SEO keyword strategy + 2 optimized pieces
- Email marketing (2 campaigns)
- Design support
- Brand monitoring and competitor tracking
- 48-hour response SLA (business days)
Partner
- Everything in Growth with higher limits
- Paid media, CRO, and other execution services
- AI presence analysis
- Affiliate marketing
- Branding
- Web development
- 24-hour response SLA (business days)
Need more content than your retainer allows?
Additional pieces start from $150 each, above retainer volume.
What people ask before they book a call
Ready for content that actually sounds like you?
The discovery call is 30 minutes. There will be no pitch. We listen to where you are, what you are trying to do, and what is getting in the way. If Adah is the right fit, you will know by the end of it.
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Positioning, messaging, and voice documentation that works across every channel.
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Strategy, copy, scheduling, and engagement across every platform that matters to your audience.
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