EXECUTION SERVICES / AFFILIATE MARKETING
A channel that works around the clock, built correctly the first time
Program setup, affiliate recruitment, content guidelines, tracking, and compliance management. The key variables are program structure, affiliate quality, and compliance, and this service handles all three.
Of all US and Canada ecommerce sales are now attributed to affiliate marketing
Of brands run an affiliate program as part of their marketing mix
Average revenue generated for every $1 spent on affiliate marketing
An affiliate program built without compliance is a liability waiting to surface
Affiliate marketing looks simple from the outside: recruit some partners, give them a link, pay a commission. What actually determines whether it works is program structure, affiliate quality, and a compliance approach that holds up across regions, none of which a quick setup usually gets right.
Poor structure means low-quality affiliates driving fraudulent or low-value traffic. Poor compliance means undisclosed sponsorship that exposes the brand to FTC, ASA, or AANA penalties, which can run into the tens of thousands per violation.
Affiliate marketing at Adah is built with program structure, recruitment, and compliance handled together from the start, so the channel keeps producing without becoming a liability later.
A complete affiliate program, structured and managed end to end
Every affiliate engagement covers strategy, setup, recruitment, and the ongoing compliance work that keeps the program safe.
Affiliate program strategy
Platform selection, commission structure, affiliate tier definition, and program rules.
Program setup
Configuration within your chosen affiliate platform, such as ShareASale, Impact, or PartnerStack.
Affiliate recruitment
Identification and outreach to relevant content creators, review sites, and complementary businesses.
Affiliate briefing and onboarding
What to promote, how to promote it, and brand guidelines.
Content guidelines
What affiliates can and cannot say, including legal compliance requirements.
Tracking and attribution
Ensuring accurate commission attribution and basic fraud prevention.
Compliance management
FTC, ASA, and AANA disclosure requirements applied to all affiliate content.
Monthly affiliate performance report
Active affiliates, clicks, conversions, and revenue attributed.
From program strategy to active affiliates
A clear, sequenced process from the first conversation to a finished plan.
Program strategy and setup
Completed within 2 to 3 weeks of brief approval, including platform configuration.
Initial outreach
Affiliate recruitment begins 1 to 2 weeks after setup is complete.
First active affiliates
Typically live within 4 to 6 weeks of program launch, depending on affiliate response time.
Ongoing management
Monthly reporting on active affiliates, clicks, conversions, and attributed revenue.
Who this is and is not right for
Clarity here saves everyone time. This is a deliberately specific service, and it is not the right fit for every business.
This is right for you if
- ✓You can confirm an affiliate platform before setup begins.
- ✓You have a clear commission structure and approval authority before outreach starts.
- ✓You have a converting landing page or product page ready before affiliates are recruited.
- ✓You want a program built for up to 20 active affiliates, with compliance handled properly from day one.
This is not right for you if
- ✗You need a large-scale program exceeding 20 active affiliates simultaneously. That is scoped separately.
- ✗You are really looking for influencer marketing, which is a distinct relationship and compliance model, available as a Partner-tier inclusion.
- ✗You expect commission payments to affiliates to be handled by Adah. That remains client-managed.
- ✗You need legal contracts drafted between you and affiliates. Template terms are provided. Legal review is your responsibility.
What changes when the program is built correctly
The goal is not just affiliates on the books. It is a channel that compounds without exposing the brand to compliance risk.
A channel that runs without daily oversight
Once built correctly, affiliate marketing works around the clock with minimal ongoing management overhead.
Affiliates who actually represent the brand well
Recruitment and briefing focused on quality and fit, not just volume of sign-ups.
Compliance that protects rather than exposes
FTC, ASA, and AANA disclosure requirements built into every piece of affiliate content from the start.
Attribution you can actually trust
Accurate commission tracking and basic fraud prevention, so reported performance reflects reality.
How to get started
Affiliate marketing is included at the Partner tier, or available as a standalone add-on.
Foundations
- Strategy session + 90-day roadmap
- 2 long-form content pieces
- Social media management (2 platforms, 12 posts)
- Quarterly emerging channel review
- Monthly performance report
- 48-hour response SLA (business days)
Growth
- Everything in Foundations with higher limits
- SEO keyword strategy + 2 optimized pieces
- Email marketing (2 campaigns)
- Design support
- Brand monitoring and competitor tracking
- 48-hour response SLA (business days)
Partner
- Everything in Growth with higher limits
- Paid media, CRO, AEO/GEO, and other execution services
- AI presence analysis
- Affiliate marketing
- Branding
- Web development
- 24-hour response SLA (business days)
Just need affiliate program setup and management?
This starts from $1,800 per month, for up to 20 active affiliates.
What people ask before they book a call
Ready to build an affiliate channel that runs itself, correctly?
The discovery call is 30 minutes. There will be no pitch. We listen to where you are, what you are trying to do, and what is getting in the way. If Adah is the right fit, you will know by the end of it.
You might also be interested in
Partner marketing
Strategy for co-marketing, referral, and channel partner programs that compound.
Conversion rate optimization
Turn the traffic you already have into more leads, more conversions, and more revenue.
Content
Long and short-form content written to your brand voice, reviewed before it ships.
Marketing analytics
Reporting tied to business outcomes, not impressions and clicks.