EXECUTION SERVICES / PAID MEDIA
Paid spend managed as a performance channel, not a budget line
Campaign setup, audience targeting, creative briefing, and weekly optimization across Meta, LinkedIn, Google, and TikTok. Every campaign is built against an agreed return-on-ad-spend target.
Average cost per click on Google Search ads, up significantly year over year
Average ROAS across platforms, or roughly $2 earned for every $1 spent
Of advertisers have adopted AI-powered Smart Bidding as the new standard
Most paid spend gets managed reactively, not optimized weekly
A lot of paid media is set up once and left running, checked only when results disappoint. Audiences go stale, creative fatigues, and budget keeps flowing to underperforming campaigns because nobody is reviewing performance on a tight enough cycle to catch it.
The other common failure is creative without strategy: ads built around what looks good rather than what the audience architecture and platform objective actually call for. Spend goes up, and the return on it does not follow.
Paid media at Adah is managed as a measurable performance channel with an agreed ROAS target from day one. Every campaign is optimized weekly, not reviewed only when something looks wrong.
A complete paid program from strategy to weekly optimization
Every paid media engagement covers strategy, setup, and the ongoing optimization that keeps spend efficient.
Paid media strategy
Platform selection, objective setting, audience architecture, and budget allocation.
Campaign setup
Ad account structure, audience targeting, creative specs briefing, and tracking verification.
Ad copywriting
Primary text, headlines, and call-to-action for all ad variants.
Creative briefing
A detailed brief for any design assets required, with design produced separately or client-supplied.
Audience targeting
Custom audiences, lookalikes, retargeting, and exclusion lists.
Weekly optimization
Bid adjustments, audience pruning, creative rotation, and budget reallocation.
Monthly paid performance report
Spend, impressions, clicks, CPL or CPA, ROAS, and strategic commentary.
Platform coverage
Meta and one additional platform included in standard scope.
From strategy to weekly optimized campaigns
A clear, sequenced process from the first conversation to a finished plan.
Paid media strategy
Platform selection, objectives, and budget allocation defined at onboarding.
Campaign setup
Live within 7 to 10 business days of brief approval and ad account access.
Weekly optimization
Bid, audience, and creative adjustments made within agreed strategy parameters.
Monthly reporting
Spend, performance, and ROAS reported in the first week of each month, with strategic commentary.
Who this is and is not right for
Clarity here saves everyone time. This is a deliberately specific service, and it is not the right fit for every business.
This is right for you if
- ✓You can provide admin access to relevant ad platforms at onboarding.
- ✓Your ad spend budget is funded directly in your own account.
- ✓Pixel and conversion tracking are already installed and verified, or your developer can do this before launch. (Can be availed as a separate service)
- ✓You have an approved landing page or conversion destination ready before campaigns launch. (Can be availed as a separate service)
This is not right for you if
- ✗You do not yet have a recommended minimum monthly ad spend of $3,000 USD to work with.
- ✗You need creative production, such as graphic design or video, included. A brief is provided. Production is available separately or client-supplied.
- ✗You need landing page design or development included. That is available separately.
- ✗You need affiliate marketing management. That is a distinct service.
What changes when paid spend is optimized weekly
The goal is not more impressions. It is spend that is reviewed and adjusted on a cycle tight enough to catch what is working and what is not.
Budget that moves toward what is working
Weekly optimization reallocates spend before underperformance compounds.
Creative built to a strategy, not a guess
Audience architecture and objectives defined before a single ad is briefed.
A clear answer on what spend is producing
ROAS, CPL, and CPA reported monthly with strategic commentary, not just raw numbers.
Audiences that stay sharp instead of going stale
Custom audiences, lookalikes, and exclusion lists actively pruned and refined.
How to get started
Paid media is included at the Partner tier, or available as a standalone add-on.
Foundations
- Strategy session + 90-day roadmap
- 2 long-form content pieces
- Social media management (2 platforms, 12 posts)
- Quarterly emerging channel review
- Monthly performance report
- 48-hour response SLA (business days)
Growth
- Everything in Foundations with higher limits
- SEO keyword strategy + 2 optimized pieces
- Email marketing (2 campaigns)
- Design support
- Brand monitoring and competitor tracking
- 48-hour response SLA (business days)
Partner
- Everything in Growth with higher limits
- Paid media, CRO, AEO/GEO, and other execution services
- AI presence analysis
- Affiliate marketing
- Branding
- Web development
- 24-hour response SLA (business days)
Just need paid media management?
This starts from $2,000 per month for Meta and one additional platform. Ad spend is separate and client-funded.
What people ask before they book a call
Ready for paid spend that earns its place every week?
The discovery call is 30 minutes. There will be no pitch. We listen to where you are, what you are trying to do, and what is getting in the way. If Adah is the right fit, you will know by the end of it.
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