ECOMMERCE SOFTWARE EXPANSION

How an ecommerce software company scaled beyond Amazon

The company wanted to launch its new features targeting Walmart to capture more sellers and boost engagement.

Client/s

Multinational ecommerce software company based in the UK & US

Timeframe

2 months (planning, launch, post-launch)

Project description

When this ecommerce platform expanded to support Walmart sellers, it needed messaging that made the shift feel seamless, not like a tacked-on feature. We focused on conversion-focused landing pages, SEO, and onboarding content. We made the value clear, reduced friction, and got users genuinely excited.

Disclaimer:

I respect my clients’ privacy and honor their requests to remain anonymous when necessary. Specific names, brands, or sensitive details may be omitted to protect client confidentiality. Nevertheless, the results and strategies shared here are authentic, and any changes do not affect the accuracy of the outcomes.

Project specifics

  • Website & CRO optimization
  • Content marketing
  • SEO
KEY ACHIEVEMENTS

Standing out in a crowded marketplace

From writing high-converting pages to shaping user onboarding, we made the expansion a success.

Before this expansion, the platform catered primarily to Amazon-focused sellers.

By integrating Walmart, another major marketplace, they unlocked a new audience segment. My role was to guide the messaging, optimize launch materials, and capture user excitement.

an image of a cell phone with a target in it

A 30% spike in new signups during the first month

Clear messaging and targeted landing pages helped visitors understand the value of the new Walmart integration right away. We made it easy to act, spotlighted real benefits, and gave early adopters a clear reason to sign up fast.

 

The result? A noticeable lift in conversions right out of the gate.

15% overall boost in platform engagement and positive user feedback

New and existing users explored the expanded platform more deeply thanks to guided onboarding content and consistent messaging across touchpoints.

 

Blog posts, tutorials, and product copy all worked together to reduce friction and keep users engaged. 

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The challenge

The client’s platform was largely recognized for Amazon-only solutions. Stepping into a new space meant convincing existing users and new prospects that adding another marketplace was more than just a feature.

Beyond educating users, we also needed to address potential skepticism: would new integrations clutter the interface or dilute focus? Striking the right balance in our messaging was crucial to show this expansion’s real value.

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THE STRATEGY

Building targeted content & user-driven messaging

a person drawing a diagram on a piece of paper

Targeted landing pages

I wrote and structured dedicated landing pages that highlighted the benefits of the new marketplace integration. These all included a clear call to action for early adopters.

Educational blog posts & user guides

To reduce friction, I created thorough yet easy-to-digest user guides and blog articles, walking sellers through setup, benefits, and best practices. This content doubled as marketing assets and onboarding resources.

Collaboration with product & sales teams

I worked closely with internal teams to refine messaging, ensuring any new feature updates were framed in user-friendly language. We also unified the brand voice across channels—so no matter where users heard about the expansion, the core message was consistent.

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THE RESULTS

What happened next.

A few things worth highlighting.

30% increase in new signups

Within just one month of the launch, signups rose significantly, driven by clarity in messaging and strong promotional materials.

15% boost in overall platform engagement

Both new and existing users found real value in the added marketplace, demonstrated by increased session durations and active account usage.

Ready to see results like this?

Here’s how we can start building something that actually works.

Book a discovery call.

We’ll kick things off with a quick call to understand your goals, what’s currently working (or not), and where the biggest opportunities are. It’s casual, collaborative, and focused on clarity.

STEP 1

Get a tailored strategy.

I’ll map out a clear, actionable plan based on your business, audience, and objectives. We’ll make sure it fits how you work and where you want to go.

STEP 2

See it come to life.

Once we’re aligned, I’ll get to work and keep you in the loop as things roll out. You’ll see progress in plain language and real outcomes.

STEP 3

Let’s map out your win.

One quick call. No hard sell. Let's see if we’d make a good team.

Book a discovery call →

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